ST Comp Holdings
ST Comp Holdings
The Guest Management System for hotels

Every message,
answered. Every guest,
remembered.

Reply to every guest in seconds, day or night — and turn each conversation into a booking, a returning guest, and revenue you can see. The hotels that answer fastest win the most rooms.

Live in daysYour existing WhatsApp numberNo new apps
A hotel host chatting warmly with a guest, phone in hand
Answering a guest now
GP
Grand Palms Hotel
online · replying instantly
LIVE
Any sea-view rooms this weekend?
Yes! Our Deluxe King is free Sat–Sun — RM 380/night with breakfast.
Deluxe King roomBook Deluxe Room →Secure checkout · instant confirmation
Every platform → one CRM

Every guest platform, wired into one CRM.

WhatsApp, Email, Messenger, Instagram and TikTok — every conversation flows down one glowing line into a single CRM: pipeline, bookings and repeat-guest revenue, captured in seconds.

01 · Every channel, one AI
WhatsApp
GThe Grand HotelBusiness · online
Pool view room, 12–15 Aug?
AIThe Grand

Deluxe Pool View held · 3 nights · RM 1,140

SAVED TO CRM · RESERVATIONS NOTIFIED
Email
WEDDINGS ★7 Dec · ~300 pax

300 guests, 7 Dec, halal — ballroom packages?

AI

Grand Azura Ballroom — from RM 188/pax

COORDINATOR CALLS WITHIN 30 MIN
Messenger
GThe Grand HotelActive now
80 pax conference, 18 March — what's included?
AIThe Grand

Convention Hall B booked · RM 3,200 all-in

EVENTS MANAGER CALLS WITHIN 60 MIN
Instagram
GthegrandhotelVerified · Hotel
Sunday Brunch looks amazing — can we reserve?
AIThe Grand

4 pax reserved · this Sunday, 10:30 AM

TABLE BLOCKED · F&B NOTIFIED
TikTok
GthegrandhotelBusiness · 84.2K
That rooftop infinity-pool video — any deals?
AIThe Grand

Skyline King booked · Sat · RM 420 direct

SAVED TO CRM · SOCIAL TEAM NOTIFIED
02 · Every conversation becomes revenue
crm.thegrandhotel.com · Guest Management SystemLIVE
G

Command Center

Today · Tue 12 Aug · 09:42
RM 0
Revenue Pipeline
▲18% vs last month
0 sec
Avg AI Response
front desk was 4+ hours
0
Direct Bookings MTD
▲32% · zero OTA commission
0
Guest Profiles
Platinum · Gold · Silver
Revenue Pipeline40 OPEN · RM 486K
New Enquiry14
Sarah LimRM 71,400
Wedding·Email
300 pax · 7 Dec
Mei LingRM 2,140
Rooms
2 rooms · school hols
D. WongRM 2,880
Rooms
6 nights · returning
Qualified9
Priya N.RM 512
F&B Brunch·Instagram
4 pax · Sun
Zulaikha D.RM 54,000
Wedding
site visit Sat
TechCon KLRM 18,400
MICE
2 days
Proposal Sent6
Nexus CorpRM 3,200
MICE·Messenger
80 pax
Farah & ImanRM 89,000
Wedding
follow-up Thu
K. RamanRM 6,800
F&B
anniversary · 24 pax
Confirmed11
Aisha R.RM 1,140
Rooms Direct·WhatsApp
Pool View
✦ FROM AI · JUST NOW
Aiman R.RM 420
Rooms Direct·TikTok
Skyline King · Sat
✦ FROM AI · JUST NOW
Annual DinnerRM 42,600
F&B
deposit received ✓
J. TanRM 8,640
Rooms Corp
12 nights · invoiced ✓
Revenue by Segment · MTD
RoomsRM 218K
WeddingsRM 160K
MICERM 76K
F&BRM 32K
Live AI Activity
  • Aisha R. booked — RM 1,140 directJUST NOW·WHATSAPP
  • Wedding PDF sent to Sarah Lim in 12 sec2 MIN AGO·EMAIL
  • VIP escalated to Events Manager in 38 sec9 MIN AGO·MESSENGER
  • Replied in 中文 — brunch, 6 pax reserved14 MIN AGO·INSTAGRAM
  • Aisha R. linked to 2 past stays — profile enrichedJUST NOW·CRM
Guest Tiers · 12,847 Profiles
214
Platinum
1,208
Gold
4,890
Silver
Tonight at The Grand
92%
Occupancy
38
Arrivals
6
VIP In-House
41%
Repeat
PRE-ARRIVAL WA QUEUED
24/7 AI — zero missed enquiriesEvery chat becomes a CRM leadPipeline & revenue in one viewVIP escalation < 60 seconds

Five channels · one Guest Response AI System · one Guest Management System (CRM)

Your CRM Syncs With Every OTA

Rates, availability & bookings — every channel, one CRM

Get more guests by engaging faster

The faster you reply, the more enquiries turn into bookings. Here is what that speed looks like in practice.

Proven performance
0%

Guest messages answered instantly

0s

Average response time, day or night

0+

Revenue streams handled in chat

24/7

Coverage — no night shift required

One product, two engines

Two sides of the same conversation

A front-of-house AI that answers, and a back-office CRM that remembers — working as one.

Guest Response AI System

The one that never misses an enquiry

It answers every WhatsApp message in seconds — quoting rooms, sending menus, attaching PDF proposals and booking links — in your hotel's own voice, around the clock.

  • Understands every department, from rooms to banquets
  • Sends pictures, brochures and proposals in-chat
  • Hands over to your team the moment it's needed
GP
Grand Palms Hotel · Guest AI
online
Today
Can I get a quote for a company dinner, 80 pax?14:02
Absolutely! Our Ballroom seats up to 120 — packages start at RM 95/pax with buffet.14:02
PDFCorporate_Dinner_Quote.pdf2 pages · 1.1 MB
14:03
Type a message
CRM

Remembers every guest and conversation

One inbox for WhatsApp, Instagram, Messenger, TikTok and email — the AI auto-replies on every channel while guest profiles, lifecycle stages and pipelines update themselves.

  • Every channel in one inbox, AI auto-reply on each
  • Lifecycle stages track guests from enquiry to stayed
  • Your team takes over any chat with one click
SHShahib SultanTake Over
Hi! Looking for a family room, 3–7 Jul. We are 9 pax — name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send
Guest Response AI System

Every department, answered like your best staff

From a single room night to a 300-pax wedding, every guest gets a warm, accurate reply — in the voice of the department they are asking for.

Rooms & Reservations

Fill rooms while you sleep

A guest asks, and moments later they have availability, rates, room photos and a booking link — all in one warm, uninterrupted thread.

  • Live availability, rates and instant confirmations
  • Room photos and brochures sent in the same chat
  • Modification and cancellation requests handled politely
Direct bookings up, OTA commissions down
Try this on WhatsApp
GP
Grand Palms Hotel · Guest AI
online
Today
Any sea-view rooms left for 14–16 March?09:12
Yes — 3 Sea View Premier rooms left at RM 460/night with breakfast.09:12
Sea View PremierSea View Premier
Floor 12 and above, 38 sqm.
09:13
Book Sea View Premier
Book Sea View Premier14–16 Mar · 2 adults · RM 920
bookseaviewpremier.stcomp.link
09:13
Type a message
Booking confirmed
F&B

Every table booked in chat

Menus, dietary questions and table bookings handled end-to-end, with promos offered at the perfect moment.

  • Menus, opening hours and dietary questions answered
  • Table reservations booked straight into your system
  • Buffet promos and set menus upsold automatically
Tables filled even on quiet weeknights
Try this on WhatsApp
GP
Grand Palms Hotel · Guest AI
online
Today
Do you have a vegetarian menu for tonight? Party of 4.17:45
We do! Our Garden Table set is fully vegetarian — RM 68/pax. Shall I reserve 4 seats at 8pm?17:45
Garden Table setGarden Table set
17:46
Yes please, 8pm works!17:47
Type a message
Table reserved
Weddings & Banquets

Win the wedding before competitors reply

Capacity, dates and packages quoted on the spot — with a full PDF proposal before the couple finishes dinner.

  • Ballroom capacity, packages and dates quoted instantly
  • Full PDF proposals generated in the conversation
  • Site-visit appointments booked for your sales team
Yours is the first proposal in their inbox
Try this on WhatsApp
GP
Grand Palms Hotel · Guest AI
online
Today
Hi, we're planning a wedding for ~300 guests next June20:18
Congratulations! Our Grand Ballroom hosts up to 350. June 13 and 27 are still open — packages from RM 88,000.20:18
PDFWedding_Proposal_June.pdf6 pages · 2.3 MB
20:19
Wow, that was quick — we'll review tonight!20:21
Type a message
Proposal sent
Corporate & MICE Events

Corporate enquiries, handled like a sales team

Halls, breakout rooms, AV specs and room blocks quoted like your best salesperson — at machine speed.

  • Conference halls, breakout rooms and AV specs on demand
  • Corporate rates and room-block quotes in minutes
  • Every enquiry routed into your B2B sales pipeline
Every corporate lead lands in your pipeline
Try this on WhatsApp
GP
Grand Palms Hotel · Guest AI
online
Today
Need a venue for a 2-day conference, 150 delegates + 40 rooms.11:03
Our Summit Hall fits 180 theatre-style with 4 breakout rooms. Corporate room block from RM 300/night.11:03
PDFMICE_Package_2026.pdf4 pages · 1.8 MB
11:04
Our events director can walk you through the space — Thursday 3pm?11:04
Type a message
Site visit booked
Group & Tourist Packages

Group quotes in minutes, not days

Tour operators and agents get group rates, room blocks and itinerary answers without waiting on email.

  • Agent and tour-operator rates quoted per group size
  • Multi-room blocks with itinerary-friendly check-ins
  • Package brochures and photos shared instantly
Agents get answers before competitors reply
Try this on WhatsApp
GP
Grand Palms Hotel · Guest AI
online
Today
Travel agent here — need 18 twin rooms, 3D2N package for a tour group.15:30
Welcome! Our group rate for 18 twins is RM 240/night incl. breakfast + free tour-leader room.15:30
Group itineraryGroup itinerary
3D2N package overview.
15:31
Type a message
Group quote sent
Your front desk that never sleeps

Every guest, one conversation

WhatsApp, Instagram, Messenger, TikTok, email — wherever a guest reaches out, they get one warm, instant reply with the right rate, photo and booking link. Every detail is remembered, so nothing slips between shifts and no enquiry goes cold.

Guests message in

WhatsAppInstagramMessengerTikTokEmail
Guest AIAI System

Guest AI sends back

Instant replyPDF proposalBooking linkRoom photosCRM record
Why hotels switch

The old way costs you bookings

Every missed message is a missed booking. Here's exactly what changes on day one.

Enquiries at 2 AM go unanswered — the guest books the hotel that replied.

The AI answers in seconds, in any language, at any hour.

Banquet and wedding quotes take three days of back-and-forth.

A full PDF proposal lands in the same chat, in the same minute.

The front desk drowns in the same twenty questions every day.

The routine questions answer themselves — your team only sees what truly needs a person.

Guest details vanish after checkout — no follow-up, no return visit.

Every chat becomes a CRM record with reminders that draft themselves.

Why it matters

Hotels feel it in the first week

Less repetition for your team, faster answers for your guests — and every ringgit of it visible in the CRM.

Guests message us at midnight about rooms, weddings, everything — and by morning the bookings are already in the pipeline. It's like adding a night team without hiring one.

Headshot of the General Manager quoted
General Manager
Pilot partner hotel · Kuala Lumpur
0%routine questions reaching the front desk
0×faster banquet and event quotes
0%of conversations logged to the Guest CRM
Guest Management System

The CRM behind the chat

Connected to Guest Response AI — every enquiry, booking and guest preference lands in one pipeline without anyone typing a thing.

Every conversation becomes a record. Automatically.

Omnichannel Inbox

Every channel, one inbox

WhatsApp, Instagram, TikTok, Messenger and email land in a single queue — the AI auto-replies on all of them, and your team takes over any thread with one click.

  • Channel badges, unread counts and guest context inline
  • AI Auto-reply toggle per conversation, Take Over anytime
  • Lifecycle stage updates itself: new → enquiry → booked → stayed
Chats58
SHShahib SultanHi! Looking for a family room…
JAJabed HasanOur Opal Room — a versatile mid…
BOBoon Seng LowOf course — we'll check the room…
AM5Ammar HishamBoleh — dari hotel, Grab atau teksi…
SHShahib SultanTake Over
Hi! Looking for a family room, 3–7 Jul. We are 9 pax — name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send
Sales Pipeline

From enquiry to repeat guest

Every corporate deal staged, valued and summarised by AI — enquiry, proposal, deposit, confirmed, repeat. Your open pipeline and won revenue always one glance away.

  • Deal funnel with live values at every stage
  • AI negotiation summaries written from the chat itself
  • Aging alerts before a deal goes cold
Pipeline
B2B DealsB2C Guests
Enquiry
1 deal
RM 18k
New Lead
1 deal
RM 0
Site Inspection
2 deals
RM 19k
Proposal Sent
2 deals
RM 68k
Deposit
1 deal
RM 38k
Confirmed
2 deals
RM 46k
Repeat · 2nd
2 deals
RM 38k
Open pipeline
RM 143,440
Won this period
RM 46,232
Repeat revenue
RM 43,500
New Lead1RM 0
Agoda (Booking Holdings)11d
Direct-shift incentive negotiation
RM 0
Gerald Jugah
Proposal Sent2RM 68k
SkyVenture Corp2d
Quarterly townhall + F&B
RM 52k
Siti Lina
TechAsia Sdn Bhd5d
Annual retreat · 120 pax
RM 16k
Gerald Jugah
Confirmed2RM 46k
GlobalLink Travel1d
Tour series · 2026 season
RM 38k
Siti Lina
MediGroup KL3d
Conference block · 40 rooms
RM 8k
Rahim J.
Guest Board

The whole hotel at a glance

Bookings this week, average response time, upsell revenue — plus every guest grouped by status with owners and values, exactly how your morning meeting wants it.

  • KPI cards with live sparklines
  • Guests grouped by enquiry status with colored pills
  • Owner avatars so nothing falls between shifts
Guest Pipeline
Grand Palms Hotel · this week
SLRJAI
Bookings this week
128
↑ 12%
Avg response time
42s
↓ 8s
Upsell revenue
RM 18.4k
↑ 23%
New Enquiries3 items
ATAisha TanAuto-repliedRM 760
JWJason WongProposal sentRM 84k
MRMaria RodriguezLeadRM 21.5k
Confirmed2 items
DLDavid LimBooking confirmedRM 32k
NKNadia KarimFollow-up dueRM 1.2k
Guest lifecycle

Who reminds Mr. John it's his anniversary today?

We do.

Remember a guest's birthday — and they book again. The CRM quietly tracks honeymoons, birthdays and annual dinners, then drafts a warm, personal message days ahead, ready to send with one tap.

A couple celebrating their wedding anniversary at a candlelit hotel dinner
An anniversary dinner, remembered — not left to chance.
A hotel guest celebrating a birthday with a surprise cake from the staff
A birthday surprise that turns a first stay into a loyal one.
Upcoming guest datesReminder set
Aug12
Mr & Mrs Tan — 1st anniversary
Honeymoon Suite, Aug 2025 · spent RM 2,840
Auto-message drafts 7 days before
Drafted by Guest AIHappy 1st anniversary, Mr & Mrs Tan! Relive your honeymoon with 20% off the same suite this August — shall I hold the dates for you?
Prospecting
TATechAsia Sdn Bhd
Annual retreat · 120 pax
RM 96k
MGMediGroup KL
Conference block · 40 rooms
RM 38k
Negotiating
SVSkyVenture Corp
Quarterly townhall + F&B
RM 52k
Won
GLGlobalLink Travel
Tour series · 2026 season
RM 210k
Corporate sales

B2B sales pipelines, from chat to closed

Corporate retreats, agency tour series, MICE blocks — every B2B enquiry the AI fields moves through a visual pipeline your sales team actually keeps updated, because the updates happen on their behalf.

Getting started

Four steps to a hotel that always replies

Live in days, not months — no new hardware, no new apps for your team to learn.

Connect your number

We plug the AI into your hotel's existing WhatsApp number — nothing changes for your guests.

We train it on your hotel

Rooms, menus, packages, rates, policies — the AI learns your property inside out.

AI answers, quotes & books

Every enquiry answered in seconds, every conversation logged to your Guest CRM.

Your team closes & upsells

Staff step in only where a human wins the deal — with full context from the chat.

Questions, Answered

Everything a GM asks before saying yes

The details every operator wants nailed down before they trust a new voice with their guests.

Yes. It plugs directly into your current hotel WhatsApp Business number — nothing changes for your guests, and you keep the number you already print and promote.

A personal invitation

Give every guest the
welcome they booked for

Message us on WhatsApp and experience exactly what your guests will — the AI and the CRM, live, on your own phone. No slides, no sign-up.

or message us directly: +60 11-2916 0777