ST Comp Holdings
ST Comp Holdings
One CRM, six industry builds·answering now

Every guest in one record, live in days

Contacts, conversations, pipelines and history on one record your whole business works from — with an AI answering in seconds and writing to it while it does.

What would you like to do with your CRM?

Pick as many as you like — the first one sets where you land.

Nothing to install. No sign-up to look around.

A CRM that serves customers, lifts the team, and grows revenue.

Build relationships on one shared view of every customer.

Give every team the same picture of every interaction, across every department — so data becomes context and context becomes the next right action.

  • Every message, order and note on one customer record, whichever channel it arrived on.
  • Sales, service and marketing read the same history — nobody asks the customer to repeat themselves.
  • The record updates as the conversation happens, so it is accurate without anyone maintaining it.
Guest Pipeline
Grand Palms Hotel · this week
AISLRJ
Bookings this week
128
↑ 12%
Avg response time
42s
↓ 8s
Upsell revenue
RM 18.4k
↑ 23%
New Enquiries3 items
ATAisha TanAuto-repliedRM 760
JWJason WongProposal sentRM 84k
MRMaria RodriguezLeadRM 21.5k
Confirmed2 items
DLDavid LimBooking confirmedRM 32k
NKNadia KarimFollow-up dueRM 1.2k
A customer being answered on their own phone
Full thread attachedNothing re-asked
Escalated in 8sTo the right person

Hand it to a person mid-sentence, without losing the thread.

The AI answers what it can and steps aside the moment a person wins the outcome — with the whole conversation already in front of your team. Nobody is asked to repeat themselves, and nothing is re-typed into a second system.

See the platform

Find the version built for your industry.

Six builds, each with its own departments, pipelines, dashboards and conversation scripts. A banquet enquiry and a prescription refill are not the same problem, and the software should know that before you have to explain it.

See all six
A team working from one shared customer record
+38% repeat rateTarget, not a measured client
100% loggedEvery channel, every time

Every department reading the same record.

Front desk, sales, care team and management see one customer, one history and one set of preferences — not four half-copies in four inboxes. What changed for one of them changed for all of them, the moment it happened.

What a CRM does
Channels
0

channels in one inbox

5 of 5 connected

Time to reply
0s

average reply, day or night

42 of 60 seconds

Builds
0

industries with a build of their own

6 of 6 shipped

Cover
24/7

coverage with no night shift

24 of 24 hours

One board, whoever stopped coming back.

Segments from six different industries, on one board. The agent works the risky ones while your team sleeps, and every message it sends is written back to the record.

ST CompCRM

Retention board

Main boardSegment reportLoop view
Win-back Agent
12 min ago1,180 win-backs dispatched
Loops in motion14 branches · Live
SegmentLocationLoop stageRiskNext action
Weekly regularsIPC MallReturningLow · 4%Tier upgrade watch
Lapsing 60–90 daysSunway PlaceBreakingHigh · 61%Win-back sent
Tier 3 → 4 candidatesMeridien KLSignalLow · 7%Upgrade offer queued
Refill due, no visitCareline BangsarWaitingMed · 28%Refill reminder · daily
First visit, no returnTropicana LivingBreakingHigh · 54%Welcome loop
High spend, low visitsPantai HealthSignalMed · 31%Concierge outreach
AI offer assistant
SL

Write a win-back for mall shoppers lapsing 60–90 days.

Hi {first_name}, your usual Saturday spot missed you

Daily action-items

Hot leads waiting for follow-up while other deals stall? Not anymore. The AI is on top of everything.

Sales Funnel Report

Save as
#Count
New lead3 days200
6%
12 lost6%
Contacted5 days188
8%
15 lost8%
Qualified10 days173
8%
13 lost8%
Proposal14 days160
11%
18 lost11%
Approval12 days142
13%
22 lost13%
Won120
Win rate60%

See exactly what your team will work in.

No demo call, no slide deck, no sales engineer sharing their screen. Every tile below opens the real thing — hover to look, click to keep it open.

What would you like to see?

Pick any part of the system.

Deals

Corporate and group business on a kanban your sales team can actually work from.

Prospecting
TATechAsia Sdn Bhd
Annual retreat · 120 pax
RM 96k
MGMediGroup KL
Conference block · 40 rooms
RM 38k
Negotiating
SVSkyVenture Corp
Quarterly townhall + F&B
RM 52k
Won
GLGlobalLink Travel
Tour series · 2026 season
RM 210k

Every screen here is the component this site renders elsewhere — nothing on this page is a screenshot.

Re: Family Suite, 14 March
Write my reply

AI tools for more creativity, faster insights and better efficiency

Phase out manual processes, compose instant, compelling replies and make data-driven decisions for smarter, faster service.

Answers in context

An AI is only as good as what it already knows. Before it answers anything, it has the record, the rates, the calendar and every conversation that came before — so the reply is right the first time rather than confident and wrong.

Channels
History
  • Asked about late check-out
  • Booked the pool deck, Feb
  • Left a 5-star review
Rates and policies
  • Family SuiteRM 480
  • Deluxe KingRM 320
  • Banquet, per paxRM 88
Rate card · March
Dashboards
RM 143kthis week
Customer record
Aisha Tan
  • Stayed4 times · last Feb
  • PrefersHigh floor, 2 pillows
  • DietaryHalal, no shellfish
Availability
MTWTFSS

Four nights open, 14–20 March

See your business in real time.

Live analytics tracking volume, resolution speed, and dropped enquiries across every connected channel.

Performance Analytics
Live operational metrics
Active Convos
1,248
+12%
Avg Resolution
3m 12s
-4%
AI Resolution
94.2%
+2%
Lost Revenue
$0
0%
Volume vs Resolution Speed
400 Convos
650 Convos
450 Convos
800 Convos
550 Convos
900 Convos
750 Convos
MonTueWedThuFriSatSun

The difference shows up in the first week.

Not a feature list. These are the changes a busy owner notices almost immediately, and the reasons they keep compounding after that.

Every channel lands in one queue.

WhatsApp, Instagram, TikTok, Messenger and email arrive in the same queue, with the customer's history beside the message. Nobody checks five apps, and nothing sits unread overnight because it landed on the wrong phone.

5channels in one inbox
See the inbox
SHShahib SultanTake Over
Hi! Looking for a family room, 3 to 7 Jul. We are 9 pax, name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send

Every enquiry turns into a deal you can see.

It arrives, it gets answered, and it lands on a board with a stage, a value and an owner. Group bookings, corporate accounts and quotes all move through one pipeline, so nothing waits in somebody's private chat for them to remember it on Monday.

0enquiries stranded in a private chat
See the pipeline
Deals
Deal
Enquiry
RM 18k · 1 deal
Direct-shift incentive negotiationAgoda (Booking Holdings)
Gerald JugahRM 0
New Lead
RM 0 · 1 deal
Quarterly townhall + F&BSkyVenture Corp
Siti LinaWonRM 52k
Annual retreat · 120 paxTechAsia Sdn Bhd
Gerald JugahRM 16k
Site Inspection
RM 19k · 2 deals
Tour series · 2026 seasonGlobalLink Travel
Siti LinaRM 38k
Conference block · 40 roomsMediGroup KL
Rahim J.RM 8k
Proposal Sent
RM 68k · 2 deals
RM 68k
2 deals
Deposit
RM 38k · 1 deal
RM 38k
1 deal
Confirmed
RM 46k · 2 deals
RM 46k
2 deals
Repeat · 2nd
RM 38k · 2 deals
RM 38k
2 deals

It remembers the dates your team cannot.

Anniversaries, refills, renewals and the follow-up nobody chased surface before the date, with the message already drafted from what the record knows. The reason a customer comes back stops being that somebody happened to remember.

100%of conversations logged, a target
See how it works
Upcoming guest datesReminder set
Aug12
Mr & Mrs Tan, 1st anniversary
Honeymoon Suite, Aug 2025 · spent RM 2,840
Auto-message drafts 7 days before
Drafted by Guest AIHappy 1st anniversary, Mr & Mrs Tan! Relive your honeymoon with 20% off the same suite this August, shall I hold the dates for you?

One platform that runs the whole customer relationship.

Answering fast is the part your customers notice. Remembering everything is the part that quietly pays for itself.

Omnichannel inbox

Every channel in one queue, with customer context inline. The AI answers on all of them, and your team takes over any thread with one click.

Explore the inbox

Pipelines and deals

B2B enquiries staged and valued from the conversation itself, not from memory. Aging alerts fire before a deal goes quiet, and the account history outlives the salesperson.

Follow a deal

Loyalty and lifecycle

Renewals, refills, anniversaries and follow-ups tracked quietly, then drafted days ahead so someone only has to press send. Every gesture is recorded, so it is never offered twice.

See lifecycle tools

The AI that answers

Trained on your own products, prices and policies, replying in your voice around the clock, in the customer's language, and handing over the moment a person is wanted.

Meet the AI

Dashboards and reporting

Enquiry volume, response times, open pipeline and won revenue in Malaysian Ringgit, grouped by status with an owner on every row. The screen your Monday meeting wants on the wall, rather than a monthly export.

View the dashboards

A CRM your team will actually open.

Deals
Deal
Enquiry
RM 18k · 1 deal
Direct-shift incentive negotiationAgoda (Booking Holdings)
Gerald JugahRM 0
New Lead
RM 0 · 1 deal
Quarterly townhall + F&BSkyVenture Corp
Siti LinaWonRM 52k
Annual retreat · 120 paxTechAsia Sdn Bhd
Gerald JugahRM 16k
Site Inspection
RM 19k · 2 deals
Tour series · 2026 seasonGlobalLink Travel
Siti LinaRM 38k
Conference block · 40 roomsMediGroup KL
Rahim J.RM 8k
Proposal Sent
RM 68k · 2 deals
RM 68k
2 deals
Deposit
RM 38k · 1 deal
RM 38k
1 deal
Confirmed
RM 46k · 2 deals
RM 46k
2 deals
Repeat · 2nd
RM 38k · 2 deals
RM 38k
2 deals

The pipeline you know, without the data entry you hate.

Stages, values, owners and next actions — all the things you already expect from a deals board. The difference is that the enquiry arrives, gets answered and lands on the board without anyone opening a form.

If a salesperson has to retype something the customer already told us, we have built it wrong.

ST Comp Holdings

The rule we build to

Performance Analytics
Live operational metrics
Active Convos
1,248
+12%
Avg Resolution
3m 12s
-4%
AI Resolution
94.2%
+2%
Lost Revenue
$0
0%
Volume vs Resolution Speed
400 Convos
650 Convos
450 Convos
800 Convos
550 Convos
900 Convos
750 Convos
MonTueWedThuFriSatSun

Numbers you can act on by Wednesday.

Volume, resolution speed and where enquiries are being dropped, per channel and per person. Not a monthly export somebody formats — the same figures your team is generating as they work.

A report nobody opens is a report that should not exist. Every number here has a decision attached to it.

ST Comp Holdings

The rule we build to

Quotes are our own build rules, not customer testimonials. We will put customers here when they have used it long enough to mean it.

The same engine, whatever you sell.

The industry decides the vocabulary, the departments and the pipelines. It does not decide the plumbing, which is identical underneath all six.

routine questions reaching your front line
−70%

routine questions reaching your front line

faster quotes and proposals

faster quotes and proposals

of conversations logged to the CRM
100%

of conversations logged to the CRM

Targets the system is built to hit, not results measured at a named client.

You could be answering customers this week.

Live in days, not months. No new hardware, and no new app for your team to learn.

01

Connect your number

The AI plugs into the WhatsApp number you already print. Nothing changes for your customers.

02

We train it on your business

Products, prices, policies, opening hours. It learns what your best staff know.

03

It answers and records

Every enquiry answered in seconds, every conversation written to the CRM.

04

Your team closes

Staff step in only where a person wins the outcome, with the full thread in front of them.

Find the CRM that fits your business size.

Built around how you actually operate

Single site or independent

One location, a small team, and no one spare to watch five inboxes. The AI covers the hours you cannot, using your existing WhatsApp number, and you are live in days rather than months.

See single-site setup

Group, chain or multi-site

Several branches, several teams, one standard of reply. Each site keeps its own queue, its own prices and its own owners, so a group rolls out once and every branch still answers like itself. Tell us how your locations are structured and we will scope the reporting around it.

See the group setup

Why should this be your first CRM?

Because it was built for the way your industry already works.

  • A CRM built one industry at a time, not a blank template you have to configure into something useful before it earns its first hour. A banquet enquiry and a prescription refill are not the same problem, and the software already knows that.

  • It answers while you sleep and writes the record as it goes, so the database is current without anyone maintaining it. Nobody has to remember to type in what happened, because typing it in is not how it gets there.

  • It runs on the number you already print, so nothing changes for your customers on day one — no new app for your team, no hardware, and no migration weekend that turns into a fortnight.

What you can hold us to

  • Your dataExportable in full, any time
  • Your numberKeep the one you already use
  • Days, not monthsNo hardware, no new app
  • Six buildsNot one theme, six times
  • A person, alwaysEscalation you set the rules for
  • One recordEvery channel writes to it

Commitments, not awards. We have not been given a badge by a review site and are not going to draw one.

The questions every operator asks first.

Straight answers on data ownership, escalation, going live, and what happens the moment a customer needs a person.

Six, each with its own full page: hotels, shopping malls, pharmacies, hospitals, e-commerce and property. They are not themes on a template. Each one has its own departments, pipelines, dashboards and conversation scripts, because a banquet enquiry and a prescription refill are not the same problem.

See it working on your own phone.

Message us and describe how enquiries reach you now. We will show you the version that fits, live, on your own phone. No slides, no sign-up.