ST Comp Holdings
ST Comp Holdings
Hotel CRM and Guest Response AI

The CRM your hotel runs on.
The AI that answers your guests.

Every enquiry, booking and guest history in one place. Replies go out in seconds, day or night.

  • Live in days
  • Your existing WhatsApp number
  • No new apps for your team
SHShahib SultanTake Over
Hi! Looking for a family room, 3 to 7 Jul. We are 9 pax, name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send
GP
Grand Palms Hotel
online, replying instantly
Any sea-view rooms this weekend?
Yes, our Deluxe King is free Sat to Sun at RM 380 a night with breakfast.
Deluxe King roomBook Deluxe RoomSecure checkout, instant confirmation

The conversation becomes the record. Nobody types it in.

Every channel your guests already use, every OTA you already sell on

channels arriving in one inbox
5

channels arriving in one inbox

average reply, day or night
42s

average reply, day or night

hotel departments answered in full
5

hotel departments answered in full

coverage with no night shift
24/7

coverage with no night shift

One ecosystem, two products

The CRM and Guest Intelligence Platform remembers your guests. Guest Response AI answers them. Together they are the Guest Management System.

Product one

CRM and Guest Intelligence Platform

One inbox for every channel, with guest profiles, lifecycle stages, pipelines and revenue updating themselves as the AI works. Your team takes over any thread with one click.

  • Every channel in one inbox
  • Guest profiles enriched from every stay
  • Lifecycle from enquiry to stayed to repeat
  • B2B and B2C pipelines with live values
  • Anniversary and birthday reminders, drafted
SHShahib SultanTake Over
Hi! Looking for a family room, 3 to 7 Jul. We are 9 pax, name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send
Both write to the same guest record
GP
Grand Palms Hotel · Guest AI
online
Today
Can I get a quote for a company dinner, 80 pax?14:02
Absolutely! Our Ballroom seats up to 120, packages start at RM 95/pax with buffet.14:02
Corporate_Dinner_Quote.pdf2 pages, 1.1 MB
14:03
Type a message
Product two

Guest Response AI

It answers on WhatsApp, Facebook, Instagram, TikTok and email in seconds, quoting rooms, sending menus and attaching PDF proposals and booking links, in your hotel's own voice, around the clock.

Answers all five hotel pillars

  • Rooms and Reservations
  • Weddings and Banquet
  • Corporate and MICE Events
  • Food and Beverage
  • Group and Tourist Packages

The CRM and Guest Intelligence Platform

Connected to Guest Response AI, so every enquiry, booking and guest preference lands in one place without anyone typing a thing.

WhatsAppRoom and rate enquiries
InstagramDMs off the grid
TikTokComments and DMs
MessengerPage messages
EmailAgent and corporate mail
One guest recordWritten as the conversation happens, by nobody

Every channel, one inbox

WhatsApp, Instagram, TikTok, Messenger and email land in a single queue. The AI auto-replies on all of them, and your team takes over any thread with one click.

  • Channel badges, unread counts and guest context inline
  • AI auto-reply per conversation, human takeover at any moment
  • Lifecycle moves itself: new, enquiry, booked, stayed
Chats58
SHShahib SultanHi! Looking for a family room…
JAJabed HasanOur Opal Room, a versatile mid…
BOBoon Seng LowOf course, we'll check the room…
AM5Ammar HishamBoleh, dari hotel, Grab atau teksi…
SHShahib SultanTake Over
Hi! Looking for a family room, 3 to 7 Jul. We are 9 pax, name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send

From enquiry to repeat guest

Every corporate deal staged, valued and summarised from the conversation itself. A deal funnel with a live value at every stage, negotiation summaries written from the chat rather than from memory, and aging alerts before a deal goes cold.

Deals
Deal
Enquiry
RM 18k · 1 deal
Direct-shift incentive negotiationAgoda (Booking Holdings)
Gerald JugahRM 0
New Lead
RM 0 · 1 deal
Quarterly townhall + F&BSkyVenture Corp
Siti LinaWonRM 52k
Annual retreat · 120 paxTechAsia Sdn Bhd
Gerald JugahRM 16k
Site Inspection
RM 19k · 2 deals
Tour series · 2026 seasonGlobalLink Travel
Siti LinaRM 38k
Conference block · 40 roomsMediGroup KL
Rahim J.RM 8k
Proposal Sent
RM 68k · 2 deals
RM 68k
2 deals
Deposit
RM 38k · 1 deal
RM 38k
1 deal
Confirmed
RM 46k · 2 deals
RM 46k
2 deals
Repeat · 2nd
RM 38k · 2 deals
RM 38k
2 deals

The whole hotel at a glance

Bookings this week, average response time and upsell revenue, with every guest grouped by status, owner and value. This is the screen your morning meeting wants on the wall.

  • Figures that move with the week, not a static readout
  • Guests grouped by enquiry status, each with an owner
  • Owner avatars, so nothing falls between shifts
Guest Pipeline
Grand Palms Hotel · this week
AISLRJ
Bookings this week
128
↑ 12%
Avg response time
42s
↓ 8s
Upsell revenue
RM 18.4k
↑ 23%
New Enquiries3 items
ATAisha TanAuto-repliedRM 760
JWJason WongProposal sentRM 84k
MRMaria RodriguezLeadRM 21.5k
Confirmed2 items
DLDavid LimBooking confirmedRM 32k
NKNadia KarimFollow-up dueRM 1.2k

Who reminds Mr. John it's his anniversary today?

We do.

Remember a guest's birthday and they book again. The platform quietly tracks honeymoons, birthdays and annual dinners, then drafts a warm, personal message days ahead, ready to send with one tap.

A couple celebrating their wedding anniversary at a candlelit hotel dinner
An anniversary dinner, remembered rather than left to chance.
A hotel guest celebrating a birthday with a surprise cake from the staff
A birthday surprise that turns a first stay into a loyal one.
Upcoming guest datesReminder set
Aug12
Mr & Mrs Tan, 1st anniversary
Honeymoon Suite, Aug 2025 · spent RM 2,840
Auto-message drafts 7 days before
Drafted by Guest AIHappy 1st anniversary, Mr & Mrs Tan! Relive your honeymoon with 20% off the same suite this August, shall I hold the dates for you?
Prospecting
TATechAsia Sdn Bhd
Annual retreat · 120 pax
RM 96k
MGMediGroup KL
Conference block · 40 rooms
RM 38k
Negotiating
SVSkyVenture Corp
Quarterly townhall + F&B
RM 52k
Won
GLGlobalLink Travel
Tour series · 2026 season
RM 210k

B2B pipelines, from chat to closed

Corporate retreats, agency tour series, MICE blocks. Every B2B enquiry the AI fields moves through a board your sales team actually keeps updated, because the updates happen on their behalf.

One stay, seven acts

The AI answers two of them. The CRM carries the other five.

01Enquiry

01:40, and someone asks about a sea view

The message lands on WhatsApp and is answered in seconds, in your hotel's voice, while the duty manager sleeps.

Guest Response AI
02Quote

Rates, rooms and a proposal, without waking anyone

Room types, availability and a PDF proposal go out attached to a booking link, whether the enquiry is one room or eighty covers.

Guest Response AI
03Booking

The conversation becomes a record

Guest, dates, value and owner are written down the moment the booking is confirmed. Nobody retypes anything into a spreadsheet.

CRM and Guest Intelligence
04Pre-arrival

You know them before they reach the desk

Past stays, room preferences, dietary notes and the reason for the trip surface on the profile ahead of check-in.

CRM and Guest Intelligence
05In-stay

Requests attach to the guest, not to a phone

Late checkout, a cot, a table at eight. Every request and every upsell lands on the same profile instead of a thread only one person can see.

CRM and Guest Intelligence
06Check-out

The stay closes with everything intact

Spend, room, requests and notes stay on the record, so the next stay starts from what you already learned.

CRM and Guest Intelligence
07Return

The anniversary comes back around

Birthdays, honeymoons and annual dinners are tracked quietly, then drafted days ahead so someone only has to press send.

CRM and Guest Intelligence

Every department, answered like your best staff

Five pillars of hotel customer service, on WhatsApp, Facebook, Instagram, TikTok and email. From a single room night to a 300-pax wedding, every guest gets a warm, accurate reply in the voice of the department they are asking for.

01Rooms and Reservations

Fill rooms while you sleep

A guest asks, and moments later they have availability, rates, room photos and a booking link, all in one warm, uninterrupted thread.

  • Live availability, rates and instant confirmations
  • Room photos and brochures sent in the same chat
  • Modification and cancellation requests handled politely
  • Direct bookings up, OTA commissions down
Try this on WhatsApp
A sea-view premier room with the curtains open onto the water
GP
Grand Palms Hotel · Guest AI
online
Today
Any sea-view rooms left for 14 to 16 March?09:12
Yes, 3 Sea View Premier rooms left at RM 460/night with breakfast.09:12
Sea View PremierSea View Premier
Floor 12 and above, 38 sqm.
09:13
Book Sea View Premier
Book Sea View Premier14 to 16 Mar, 2 adults, RM 920
bookseaviewpremier.stcomp.link
09:13
Type a message
02F&B

Every table booked in chat

Menus, dietary questions and table bookings handled end-to-end, with promos offered at the perfect moment.

  • Menus, opening hours and dietary questions answered
  • Table reservations booked straight into your system
  • Buffet promos and set menus upsold automatically
  • Tables filled even on quiet weeknights
Try this on WhatsApp
A laid table in the hotel garden restaurant at dusk
GP
Grand Palms Hotel · Guest AI
online
Today
Do you have a vegetarian menu for tonight? Party of 4.17:45
We do! Our Garden Table set is fully vegetarian at RM 68/pax. Shall I reserve 4 seats at 8pm?17:45
Garden Table setGarden Table set
17:46
Yes please, 8pm works!17:47
Type a message
03Weddings and Banquet

Win the wedding before competitors reply

Capacity, dates and packages quoted on the spot, with a full PDF proposal before the couple finishes dinner.

  • Ballroom capacity, packages and dates quoted instantly
  • Full PDF proposals generated in the conversation
  • Site-visit appointments booked for your sales team
  • Yours is the first proposal in their inbox
Try this on WhatsApp
The hotel ballroom dressed for a wedding banquet
GP
Grand Palms Hotel · Guest AI
online
Today
Hi, we're planning a wedding for ~300 guests next June20:18
Congratulations! Our Grand Ballroom hosts up to 350. June 13 and 27 are still open, packages from RM 88,000.20:18
Wedding_Proposal_June.pdf6 pages · 2.3 MB
20:19
Wow, that was quick. We'll review tonight!20:21
Type a message
04Corporate and MICE Events

Corporate enquiries, handled like a sales team

Halls, breakout rooms, AV specs and room blocks quoted like your best salesperson, at machine speed.

  • Conference halls, breakout rooms and AV specs on demand
  • Corporate rates and room-block quotes in minutes
  • Every enquiry routed into your B2B sales pipeline
  • Every corporate lead lands in your pipeline
Try this on WhatsApp
A conference hall set theatre-style for a corporate event
GP
Grand Palms Hotel · Guest AI
online
Today
Need a venue for a 2-day conference, 150 delegates + 40 rooms.11:03
Our Summit Hall fits 180 theatre-style with 4 breakout rooms. Corporate room block from RM 300/night.11:03
MICE_Package_2026.pdf4 pages · 1.8 MB
11:04
Our events director can walk you through the space. Thursday 3pm?11:04
Type a message
05Group and Tourist Packages

Group quotes in minutes, not days

Tour operators and agents get group rates, room blocks and itinerary answers without waiting on email.

  • Agent and tour-operator rates quoted per group size
  • Multi-room blocks with itinerary-friendly check-ins
  • Package brochures and photos shared instantly
  • Agents get answers before competitors reply
Try this on WhatsApp
A tour group arriving in the hotel lobby
GP
Grand Palms Hotel · Guest AI
online
Today
Travel agent here. I need 18 twin rooms, 3D2N package for a tour group.15:30
Welcome! Our group rate for 18 twins is RM 240/night incl. breakfast + free tour-leader room.15:30
Group itineraryGroup itinerary
3D2N package overview.
15:31
Type a message

Every guest, one conversation

Wherever a guest reaches out, they get one warm, instant reply with the right rate, the right photograph and a booking link. Every detail is remembered, so nothing slips between shifts and no enquiry goes cold.

Guests message in

  • WhatsAppThe number you already print
  • InstagramDMs and story replies
  • MessengerYour Facebook page inbox
  • TikTokComments and DMs from a viral clip
  • EmailEnquiries, agents, corporates
Guest Response AI

Guest Response AI sends out

  • An instant replyIn seconds, in the guest's own language
  • The right rateLive availability, quoted with confidence
  • Room photosThe exact room, not a stock gallery
  • A PDF proposalGenerated in the thread, attached in the thread
  • A booking linkDirect, with the best-rate guarantee
  • A CRM recordWritten as it happens, by nobody

Everything under one roof

Four surfaces run the hotel. Three of them are the CRM, and this is what each one is for.

Three of the fourCRM and Guest Intelligence Platform
01Omnichannel inbox

Five channels arriving in one queue

  • WhatsApp, Instagram, TikTok, Messenger and email in a single inbox
  • Channel badges, unread counts and guest context inline
  • AI auto-reply per conversation, with one-click human takeover
  • Stays, spend, preferences and dietary notes on the profile beside it
SHShahib SultanTake Over
Hi! Looking for a family room, 3 to 7 Jul. We are 9 pax, name is Shahib.
AI · auto-replied in 4s
Thank you, Shahib! Here's your booking summary:
Room: Family Suite ×2
Check-in: 3 Jul 2026 · Check-out: 7 Jul
Guests: 9
Complete your booking here (best-rate guarantee) →
Type a message… (/shortcut for a template)↑ Send
02Deals and groups

Corporate, banquet and group deals that stay updated

  • Every stage carries a live value, written from the conversation
  • Aging alerts before a deal goes cold
  • Accounts held as accounts, so proposal history outlives the salesperson
  • Open pipeline and won revenue one glance away
EnquiryOpened the moment the AI fields a group, banquet or corporate question.
Proposal sentDrafted from the conversation itself, attached in the same thread.
Site inspectionBooked into the sales calendar, with the thread attached to the account.
DepositValue and date recorded against the company, not against a person who may leave.
ConfirmedHanded to operations with the full history of what was agreed.
RepeatThe account reopens on its own cycle: annual dinners, seasonal tour series.
03Loyalty and lifecycle

The reason a guest books you a second time

  • Anniversaries, birthdays and annual dinners tracked quietly
  • A warm, personal message drafted days ahead, ready to send
  • Win-back prompts for guests who have gone quiet
  • Every gesture recorded, so it is never offered twice
Upcoming guest datesReminder set
Aug12
Mr & Mrs Tan, 1st anniversary
Honeymoon Suite, Aug 2025 · spent RM 2,840
Auto-message drafts 7 days before
Drafted by Guest AIHappy 1st anniversary, Mr & Mrs Tan! Relive your honeymoon with 20% off the same suite this August, shall I hold the dates for you?
The fourthGuest Response AI

The part that never sleeps

  • Answers in seconds on all five channels, in your hotel's voice
  • Quotes rooms, sends menus, attaches PDF proposals and booking links
  • Handles rooms, weddings, MICE, food and beverage, and group travel
  • Hands over to your team the moment a human is wanted
GP
Grand Palms Hotel · Guest AI
online
Today
Do you have a table for six at eight tonight?18:12
We do. Booked you the garden terrace, table 14, at 20:00 under Mr Rahim.18:12
Type a message

Three of the four are the CRM. That ratio is the product.

The old way costs you bookings

Every missed message is a missed booking. This is the difference on day one.

An enquiry at 2am goes unanswered, so the guest books the hotel that replied.

It is answered in seconds, in the guest's own language, at any hour.

A banquet quote takes three days of back-and-forth.

A full PDF proposal lands in the same chat, in the same minute.

The front desk answers the same twenty questions every day.

The routine questions answer themselves, so your team only sees what needs a person.

Guest details vanish after checkout. No follow-up, no return visit.

Every conversation becomes a record, with the reminders already drafted.

The general manager of Arunika Bay Resort at the front desk
Guests message us at midnight about rooms and weddings, and by morning the bookings are already in the pipeline. It is a night team we never had to hire.
General ManagerArunika Bay Resort, Seminyak
−70%

routine questions reaching the front desk

faster banquet and event quotes

100%

of conversations logged to the CRM

Targets the system is built to hit, not results measured at a named property.

Four steps to a hotel that always replies

Live in days, not months. No new hardware, no new apps for your team to learn.

01

Connect your number

We plug the AI into your hotel's existing WhatsApp number. Nothing changes for your guests.

02

We train it on your hotel

Rooms, menus, packages, rates, policies. The AI learns your property inside out.

03

AI answers, quotes & books

Every enquiry answered in seconds, every conversation logged to your Guest CRM.

04

Your team closes & upsells

Staff step in only where a human wins the deal, with full context from the chat.

Everything a GM asks before saying yes

The details every operator wants nailed down before they trust a new voice with their guests.

Yes. It plugs directly into your current hotel WhatsApp Business number. Nothing changes for your guests, and you keep the number you already print and promote.

Give every guest the welcome they booked for.

Message us on WhatsApp and experience exactly what your guests will: the CRM and the AI, live, on your own phone. No slides, no sign-up.

or message us directly: +60 11-2916 0777