ST Comp Holdings
ST Comp Holdings
E-Commerce CRM and Customer Response AI

The CRM your store runs on.
The AI that answers your customers.

Every question, order and cart in one place. Replies go out in seconds, so the checkout finishes tonight.

  • Live in days
  • Your existing WhatsApp number
  • No new apps for your team
AZAida ZulkifliTake Over
Hi, my basket is still open. Shipping to Kuching came out at RM 22, is that right?
AI · auto-replied in 4s
Thanks Aida, here's where your basket stands:
Items: Canvas Tote L (Olive) ×1, Field Cap ×1
Subtotal: RM 178 · Shipping to Kuching: RM 22
Free shipping unlocks at RM 200
Return to your basket and check out →
Type a message… (/shortcut for a template)↑ Send
NS
Northaven Supply
online, replying instantly
Is the olive canvas tote back in stock in large?
It is, restocked this morning. Large in olive, RM 149, ships from Shah Alam today if you order before 4pm.
A checkout screen with a single line item, a shipping selector and a pay buttonCheckout, Canvas Tote LOlive, RM 149, free shipping over RM 200

The conversation becomes the record. Nobody types it in.

Every channel your customers already use, every platform you already sell on

channels arriving in one inbox
5

channels arriving in one inbox

average reply, day or night
38s

average reply, day or night

retail service areas answered in full
5

retail service areas answered in full

coverage with no night shift
24/7

coverage with no night shift

One ecosystem, two products

The CRM and Customer Intelligence Platform remembers your customers. Customer Response AI answers them. Together they are the Customer Management System.

Product one

CRM and Customer Intelligence Platform

One inbox for every channel, with customer profiles, order history, lifecycle stages, wholesale pipelines and revenue updating themselves as the AI works. Your team takes over any thread with one click.

  • Every channel and marketplace in one inbox
  • Customer profiles enriched from every order
  • Lifecycle from enquiry to ordered to repeat
  • Wholesale and retail pipelines with live values
  • Abandoned carts and replenishment prompts, drafted
AZAida ZulkifliTake Over
Hi, my basket is still open. Shipping to Kuching came out at RM 22, is that right?
AI · auto-replied in 4s
Thanks Aida, here's where your basket stands:
Items: Canvas Tote L (Olive) ×1, Field Cap ×1
Subtotal: RM 178 · Shipping to Kuching: RM 22
Free shipping unlocks at RM 200
Return to your basket and check out →
Type a message… (/shortcut for a template)↑ Send
Both write to the same customer record
NS
Northaven Supply · Customer AI
online
Today
Need 120 units of the canvas tote for a corporate gift. What's the price?14:02
Happy to help. At 120 units it's RM 96 each including a one-colour print, with a 3-week lead time.14:02
Bulk_Quotation_120u.pdf2 pages, 0.9 MB
14:03
Type a message
Product two

Customer Response AI

It answers on WhatsApp, Facebook, Instagram, TikTok and email in seconds, confirming stock, sizing and delivery windows, sending product cards, tracking links and PDF quotations, in your brand's own voice, around the clock.

Answers all five retail service areas

  • Pre-Purchase and Product Questions
  • Order Tracking and Delivery
  • Returns, Exchanges and Refunds
  • Abandoned Cart Recovery
  • Wholesale and Bulk Orders

The CRM and Customer Intelligence Platform

Connected to Customer Response AI, so every question, order and delivery issue lands in one place without anyone typing a thing.

WhatsAppStock, sizing and order chasers
InstagramDMs and story replies
TikTokComments and DMs off a clip
MessengerPage messages
EmailWholesale and claims mail
One customer recordWritten as the conversation happens, by nobody

Every channel, one inbox

WhatsApp, Instagram, TikTok, Messenger and email land in a single queue, with the marketplace order attached to the thread. The AI auto-replies on all of them, and your team takes over any thread with one click.

  • Channel badges, unread counts and order history inline
  • AI auto-reply per conversation, human takeover at any moment
  • Lifecycle moves itself: new, enquiry, ordered, repeat
Chats58
AZAida ZulkifliBasket still open, shipping to Kuc…
WTWei Ling TanSize 42 is in stock, exchange is f…
RDRizal DaudOut for delivery with J&T, arriving…
NH4Nurul HakimBoleh, kami hantar ke Kelantan…
AZAida ZulkifliTake Over
Hi, my basket is still open. Shipping to Kuching came out at RM 22, is that right?
AI · auto-replied in 4s
Thanks Aida, here's where your basket stands:
Items: Canvas Tote L (Olive) ×1, Field Cap ×1
Subtotal: RM 178 · Shipping to Kuching: RM 22
Free shipping unlocks at RM 200
Return to your basket and check out →
Type a message… (/shortcut for a template)↑ Send

From first question to repeat order

Every wholesale and bulk deal staged, valued and summarised from the conversation itself. A deal funnel with a live value at every stage, negotiated terms written from the chat rather than from memory, and aging alerts before a stockist goes quiet.

Deals
Deal
Enquiry
RM 31k · 2 deals
Official store margin reviewShopee Mall (Sea Group)
Lim Mei XinRM 0
New Lead
RM 0 · 1 deal
Q3 stockist order · 300 unitsBandar Utama Retail Sdn Bhd
Lim Mei XinWonRM 42k
Corporate gifting · 120 unitsKiara Trading Co
Farid HakimRM 20k
Samples Sent
RM 14k · 2 deals
Opening order · 4 SKUsPenang Outfitters
Lim Mei XinRM 29k
East Malaysia distributionKuching Supply House
Farid HakimRM 12k
Quotation Sent
RM 62k · 2 deals
RM 62k
2 deals
Terms Agreed
RM 28k · 1 deal
RM 28k
1 deal
First Order
RM 41k · 2 deals
RM 41k
2 deals
Reorder
RM 57k · 3 deals
RM 57k
3 deals

The whole store at a glance

Orders this week, average response time and recovered cart revenue, with every customer grouped by status, owner and value. This is the screen your Monday standup wants on the wall.

  • Figures that move with the week, not a static readout
  • Customers grouped by enquiry status, each with an owner
  • Owner avatars, so nothing falls between shifts
Customer Pipeline
Northaven Supply · this week
AILMFH
Orders this week
412
↑ 16%
Avg response time
38s
↓ 11s
Recovered carts
RM 24.6k
↑ 31%
New Enquiries3 items
AZAida ZulkifliAuto-repliedRM 178
SKSuriani KamalQuotation sentRM 11.5k
JTJason TeohLeadRM 25.2k
Ordered2 items
RDRizal DaudOut for deliveryRM 386
WTWei Ling TanReturn in transitRM 249

Who tells Aida the tote she wanted is back in stock this morning?

We do.

A customer who is told first buys first. The platform quietly tracks sold-out sizes, replenishment cycles and carts left nine minutes ago, then drafts a short, specific message the moment it matters, ready to send with one tap.

A repeat-customer card showing past orders, a points balance and a replenishment date
A restock message that arrives before the customer goes looking elsewhere.
A product catalogue grid with variant swatches and live stock counts per size
Variants and stock counts the AI can quote from, so nothing is promised twice.
Upcoming customer promptsReminder set
Aug12
Aida Zulkifli, refill due
Waxed canvas balm, ordered Feb 2026 · spent RM 1,240 to date
Auto-message drafts 7 days before
Drafted by Customer AIHi Aida, your canvas balm is about due for a refill. It's back in the 100ml size at RM 42, shall I add one to your usual order?
Prospecting
POPenang Outfitters
Opening order · 4 SKUs
RM 29k
KTKiara Trading Co
Corporate gifting · 120 units
RM 20k
Negotiating
BUBandar Utama Retail
Q3 stockist order · 300 units
RM 42k
Won
KSKuching Supply House
East Malaysia distribution
RM 186k

Wholesale pipelines, from chat to closed

Stockists, corporate gifting, distributor reorders. Every bulk enquiry the AI fields moves through a board your sales team actually keeps updated, because the updates happen on their behalf.

One order, seven acts

The AI answers two of them. The CRM carries the other five.

01Question

23:40, and someone asks whether it fits

The message lands from a TikTok comment and is answered in seconds, with the right size chart and the real stock count, while the team sleeps.

Customer Response AI
02Cart

The basket is full and the tab is still open

Shipping cost, delivery window and the discount code go out in one reply, with a checkout link that carries the same basket over.

Customer Response AI
03Order

The conversation becomes a record

Customer, items, value, channel and owner are written down the moment payment clears. Nobody retypes an order number into a spreadsheet.

CRM and Customer Intelligence
04Dispatch

The tracking number finds the thread it came from

Courier, consignment number and window attach to the same conversation, so the next "where is it" is answered from the record.

CRM and Customer Intelligence
05Delivered

Delivery closes the loop, not the relationship

Proof of delivery, any damage claim and the resolution stay on the profile, so a second incident is never treated as a first.

CRM and Customer Intelligence
06Post-purchase

Returns and refunds without the thread going cold

The exchange, the return label and the refund status sit against the order, visible to whoever picks the conversation up next.

CRM and Customer Intelligence
07Repeat

The refill comes due before they notice

Replenishment cycles, restocked sizes and quiet customers are tracked, then drafted days ahead so someone only has to press send.

CRM and Customer Intelligence

Every service area, answered like your best staff

Five pillars of online retail customer service, on WhatsApp, Facebook, Instagram, TikTok and email. From a single size question to a 500-unit corporate order, every customer gets a fast, accurate reply with the stock count in front of it.

01Pre-Purchase and Product Questions

Answer the question that stalls the checkout

Stock, sizing, materials, compatibility and comparisons answered in seconds, with the product card and a checkout link in the same thread.

  • Live stock and variant availability, quoted per size and colour
  • Product photos, specs and comparisons sent in the same chat
  • Recommendations based on what they have bought before
  • Fewer abandoned baskets, higher conversion
Try this on WhatsApp
A product catalogue with colour swatches, size options and stock levels beside each variant
NS
Northaven Supply · Customer AI
online
Today
Does the olive tote come in large? And is the canvas waxed?21:34
Large in olive is in stock, 14 left. The canvas is 16oz waxed cotton, water-resistant but not fully waterproof.21:34
Canvas Tote, Olive
Large, 16oz waxed cotton, RM 149.
21:35
Checkout, Canvas Tote LOlive, RM 149, delivered in 2 to 3 days
checkout,canvastotel.stcomp.link
21:35
Type a message
02Order Tracking and Delivery

Stop answering "where is my order" by hand

Tracking status, courier, delivery window and shipping cost pulled straight from the order, without a human opening three tabs.

  • Live tracking status quoted from the order, not from a link
  • Shipping rates and cut-off times by state and courier
  • Delayed and lost parcels flagged to your team automatically
  • Delivery chasers answered before they escalate
Try this on WhatsApp
A happy person holding a delivery box in a lifestyle setting
NS
Northaven Supply · Customer AI
online
Today
Order NS-40218, still not here. Sent Monday.10:06
It's out for delivery now with J&T, consignment 631204877. Arriving in Bangi today between 2pm and 6pm.10:06
Track NS-40218J&T Express, out for delivery
trackns-40218.stcomp.link
10:07
Ah great, thanks for checking10:08
Type a message
03Returns, Exchanges and Refunds

Turn a return into an exchange

Policy, eligibility, return labels and refund status handled end to end, with an exchange offered before a refund is processed.

  • Eligibility checked against the actual order date and item
  • Return labels and drop-off points issued in the chat
  • Refund status answered without a ticket or a phone call
  • More exchanges, fewer refunds, no angry threads
Try this on WhatsApp
A returns desk with an opened parcel, a return label and an exchange slip
NS
Northaven Supply · Customer AI
online
Today
The runner I ordered is too tight. Can I exchange for a 42?16:20
Of course. Size 42 is in stock, and your order is 6 days old so it's within our 14-day window. Exchange is free.16:20
Free exchange label
Drop at any J&T point within 7 days.
16:21
Perfect, sending it back tomorrow16:22
Type a message
04Abandoned Cart Recovery

Recover the basket before the tab closes

The cart stalls for a reason, and it is usually a question. The AI asks what stopped them, answers it, and sends the same basket back as a link.

  • A message within minutes, not a batch send the next day
  • The actual blocker answered: shipping cost, sizing, stock, payment
  • The same basket returned as a one-tap checkout link
  • Carts recovered in minutes, not in a Tuesday email blast
Try this on WhatsApp
A checkout page paused at the payment step with a full basket still loaded
NS
Northaven Supply · Customer AI
online
Today
Hi Aida, noticed your basket is still open. Anything I can answer before you check out?20:11
Shipping to Kuching was RM 22, that put me off20:13
Understood. Add one more item and you clear RM 200, which makes shipping free. Your basket is RM 178 now.20:13
Return to your basket2 items, RM 178, free shipping at RM 200
returntoyourbasket.stcomp.link
20:14
Type a message
05Wholesale and Bulk Orders

Bulk enquiries quoted like a sales team

Tier pricing, minimum order quantities, lead times and stock depth quoted on the spot, with a PDF quotation before the buyer closes the tab.

  • Tier pricing and MOQs quoted per volume band
  • Stock depth and production lead times confirmed from the warehouse
  • Every bulk enquiry routed into your wholesale pipeline
  • Every stockist lead lands in your pipeline
Try this on WhatsApp
A warehouse aisle with palletised stock, racking and a picking trolley
NS
Northaven Supply · Customer AI
online
Today
Retailer here. Looking at 300 units across three colours for a Q3 order.11:03
Welcome. At 300 units you're on tier 3: RM 84 each, MOQ 50 per colour, 4-week lead time from confirmation.11:03
Wholesale_Terms_2026.pdf4 pages · 1.6 MB
11:04
Our accounts manager can walk you through the terms. Thursday 3pm?11:04
Type a message

Every customer, one conversation

Wherever a customer reaches out, they get one fast, accurate reply with the right stock count, the right photograph and a checkout link. Every order and every question is remembered, so nothing slips between shifts and no basket goes cold.

Customers message in

  • WhatsAppThe number on your packing slip
  • InstagramDMs and story replies
  • MessengerYour Facebook page inbox
  • TikTokComments and DMs from a viral clip
  • EmailWholesale, claims, marketplace mail
Customer Response AI

Customer Response AI sends out

  • An instant replyIn seconds, in the customer's own language
  • The real stock countBy size and colour, quoted with confidence
  • Product photosThe exact variant, not a stock gallery
  • A tracking updateCourier, consignment and window, from the order
  • A checkout linkThe same basket, one tap to pay
  • A CRM recordWritten as it happens, by nobody

Everything under one roof

Four surfaces run the store. Three of them are the CRM, and this is what each one is for.

Three of the fourCRM and Customer Intelligence Platform
01Omnichannel inbox

Five channels arriving in one queue

  • WhatsApp, Instagram, TikTok, Messenger and email in a single inbox
  • Channel badges, unread counts and the live order inline
  • AI auto-reply per conversation, with one-click human takeover
  • Order history, sizes, addresses and past claims on the profile beside it
AZAida ZulkifliTake Over
Hi, my basket is still open. Shipping to Kuching came out at RM 22, is that right?
AI · auto-replied in 4s
Thanks Aida, here's where your basket stands:
Items: Canvas Tote L (Olive) ×1, Field Cap ×1
Subtotal: RM 178 · Shipping to Kuching: RM 22
Free shipping unlocks at RM 200
Return to your basket and check out →
Type a message… (/shortcut for a template)↑ Send
02Wholesale and accounts

Stockist, distributor and bulk deals that stay updated

  • Every stage carries a live value, written from the conversation
  • Aging alerts before a stockist reorder goes cold
  • Accounts held as accounts, so terms outlive the salesperson
  • Open pipeline and won revenue one glance away
EnquiryOpened the moment the AI fields a bulk, stockist or corporate gifting question.
Quotation sentTier pricing drafted from the conversation itself, attached in the same thread.
SamplesSample pack dispatched and logged against the account, with the thread attached.
Terms agreedVolume band and payment terms recorded against the company, not against a person who may leave.
First orderHanded to fulfilment with the full history of what was agreed.
ReorderThe account reopens on its own cycle: seasonal drops, quarterly replenishment.
03Repeat and win-back

The reason a customer buys from you a second time

  • Replenishment cycles tracked per product, per customer
  • Restock alerts to the people who asked for that exact size
  • Win-back prompts for customers who have gone quiet
  • Every discount recorded, so it is never offered twice
Upcoming customer promptsReminder set
Aug12
Aida Zulkifli, refill due
Waxed canvas balm, ordered Feb 2026 · spent RM 1,240 to date
Auto-message drafts 7 days before
Drafted by Customer AIHi Aida, your canvas balm is about due for a refill. It's back in the 100ml size at RM 42, shall I add one to your usual order?
The fourthCustomer Response AI

The part that never sleeps

  • Answers in seconds on all five channels, in your brand's voice
  • Quotes stock, sends product cards, tracking links and PDF quotations
  • Handles pre-purchase, tracking, returns, stalled carts and wholesale
  • Hands over to your team the moment a human is wanted
NS
Northaven Supply · Customer AI
online
Today
Is the discount code NEW10 still valid?18:12
It expired Sunday, but I've applied WELCOME10 to your basket instead. Same 10%, RM 160.20 total.18:12
Type a message

Three of the four are the CRM. That ratio is the product.

The old way costs you orders

Every unanswered question is an abandoned basket. This is the difference on day one.

A sizing question at 11pm goes unanswered, so the basket is gone by morning.

It is answered in seconds, with the real stock count and a checkout link attached.

Abandoned carts get one templated email the next day, sent to everyone alike.

The customer is asked what stopped them within minutes, and the blocker is answered.

Your team spends the morning pasting tracking numbers out of three courier portals.

Tracking, courier and delivery window are quoted from the order itself.

A bulk enquiry sits in the inbox for two days while the buyer quotes a competitor.

Tier pricing, MOQ and a PDF quotation land in the same thread, in the same minute.

A support desk with an omnichannel inbox open beside an order record
Customers ask about sizes and shipping at midnight, and by morning the orders are already paid and in the pipeline. It is a support team we never had to hire.
Head of E-CommerceHalcyon Goods, Petaling Jaya
−65%

routine questions reaching your support team

faster wholesale and bulk quotations

100%

of conversations logged to the CRM

Targets the system is built to hit, not results measured at a named retailer.

Four steps to a store that always replies

Live in days, not months. No replatforming, no new apps for your team to learn.

01

Connect your number

We plug the AI into your store's existing WhatsApp number. Nothing changes for your customers.

02

We train it on your catalogue

Products, variants, stock, shipping rates, policies and tier pricing. The AI learns your range inside out.

03

AI answers, quotes and recovers

Every question answered in seconds, every stalled cart followed up, every conversation logged to your CRM.

04

Your team closes and upsells

Staff step in only where a human wins the order, with the full basket and order history in front of them.

Everything an e-commerce lead asks before saying yes

The details every operator wants nailed down before they trust a new voice with their customers.

Yes. It plugs directly into your current WhatsApp Business number. Nothing changes for your customers, and you keep the number printed on your packing slips.

Answer every customer before the tab closes.

Message us on WhatsApp and experience exactly what your customers will: the CRM and the AI, live, on your own phone. No slides, no sign-up.

or message us directly: +60 11-2916 0777